Hard Seltzers: A New Category in the Making
Have hard seltzers peaked or is this just a pause in the craze? Recently an analyst downgraded Boston Beer Brands (SAM) based on a ”summer seltzer slump” and another sees signs of the category starting to fizzle. We wanted to dig into our SKU level retail transaction data to see what we could learn about the category and top hard seltzer brands.
Incogmeato (Kellogg’s) and Impossible Foods Gain Market Share from Beyond Meat
Into early 2021, the trend has continued with Beyond Meat’s market share dropping to nearly 40% while Incogmeato and Impossible Foods have gobbled up 50% market share collectively. Challenger brands like Sweet Earth (Nestle), Dr. Praeger and Raised & Rooted (Tyson Foods) have captured around 10% of the market.
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Above Data Acquires Datavore to Simplify Predicting Company Performance
Datavore is a cutting edge data analytics platform for investment management professionals. Now, Above Data’s exclusive library of data to predict company performance is available in a cloud-based platform that lets you validate and analyze those predictions with no tech skills required.