Hard Seltzers: A New Category in the Making
Hard Seltzers, Data Insights, CPG Ben Webb Hard Seltzers, Data Insights, CPG Ben Webb

Hard Seltzers: A New Category in the Making

Have hard seltzers peaked or is this just a pause in the craze? Recently an analyst downgraded Boston Beer Brands (SAM) based on a ”summer seltzer slump” and another sees signs of the category starting to fizzle. We wanted to dig into our SKU level retail transaction data to see what we could learn about the category and top hard seltzer brands.

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Democratize data with no-code analytics
Ben Webb Ben Webb

Democratize data with no-code analytics

No-code platforms democratize data by improving access to complex datasets. Improved access leads to greater confidence in the solutions and insights derived from the underlying data. With an ever-increasing amount of data, better tools are paramount to improve decision making.

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